Well the slogan “Cheat Death” developed by the marketing firm Immortology for the CaroMont Health/Gastonia health-care system hospital that I commented on this past weekend didn’t last long, just shy of one week. The community and media had a quite a lot to say about it, resulting in the hospital announcing they were pulling the tagline and that “Immortology will work with CaroMont to choose another tag line that is clear, motivational and works for the community. No timetable has been set for that to happen.”
Read about it here
And there is apparently more to this story. Turns out the firm Immortology was co-founded by the son of one of the members of the CaroMont Health Board of Trustees and the daughter of the Board Chairman began working at Immortology this past week.
CaroMont spokeswoman Dallas Paddon stated:
“… our professional relationship with Immortology posed no conflict of interest,” she said in an email. “They and other firms were interviewed prior to making a hiring decision. We chose to work with this company based solely on their proven track record in successfully transforming and reviving companies’ brands.”