Improving the consumer’s engagement in their health has become the holy grail; we’re all searching for it. It seems every week some company is coming out with a new app, system or program claiming they’ve developed an incredible engagement tool that will finally get people involved in their health. Most have stumbled.
Could it be that we are overlooking something because it’s just not cool and there are potential HIPAA concerns? That something is SMS text messaging. Think about it, everyone has a cell phone and text is typically unlimited and has become the new way to communicate.
It also turns out, there are some very good studies to support text messaging to be effective and much more likely to be read and responded to than an app, phone call or email. As for HIPAA, there are ways to use a “text first” approach and stay HIPAA compliant.
Listen to this episode of PopHealth Week with Ken Saitow of CareWire as he provides insights into text messaging, HIPAA compliance and use cases. He even touches upon seniors and Medicaid, both of whom respond well to text messaging.
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Listen to Doug Goldstein (@efuturist) Gregg Masters (@2healthguru) and me (@fsgoldstein) discuss the continuing Theranos Saga, The Healthways acquisition by Sharecare, Precision Medicine and the Cancer Moonshot and ACO results on PopHealth Week:
I recently moderated a panel for HITECH Answers titled Healthcare Industry Transition to Value-Based Care: A Virtual Panel Discussion with Industry Thought Leaders. The Panel included Sean Cassidy, VP of Value Based Care for Zirmed, Tom Lee, President/Founder SA Ignite and Robert Tennant, Director, Health Information Technology Policy, at the Medical Group Management Association (MGMA).
You can watch it here:
Brian Klepper and I just published a piece entitled:
Employers, unions look to direct contracting for health system contracts
Some key points:
“Industry denials notwithstanding, reducing healthcare costs is fundamentally against nearly every healthcare organization’s perceived economic interests.”
“Florida’s Gov. Rick Scott, former CEO of Hospital Corporation of America, pointed out at a venture capital conference a few years ago, ‘What business wants to make half this year what they did last year? That’s why the healthcare industry won’t fix the healthcare industry.’ “
So purchasers beware. You can read the article by clicking the link to the story at Employee Benefit News:
And if you’d like to learn ways to lower your healthcare costs, contact Brian or me at Health Value Direct